“Video Developer Report 2018” lays out Bitmovin’s findings based on some
450 developer responses
A new report from online video technology provider Bitmovin finds that
in 2018 the H.264/AVC video codec has continued to dominate video encoding used
by developers around the world while the use of H.265/HEVC has grown
significantly from 2017 to the present.
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In its second year, the “Video Developer Report 2018” draws on the
responses of 456 survey developer submissions from more than 67 countries to
paint a picture of the current state of video streaming technology and what
will be important over the next year.
Besides video codec technology, the report presents findings on other
key streaming technology, such as streaming formats, software vs. hardware
encoding, audio-video format delivery popularity, native playback and OTT
streaming device technology, ad architecture and other topics.
As in 2017, the results reveal that nine out of 10 developers continue
to use H.264/AVC, while the percentage saying they are using H.265/HEVC has
climbed from 28 percent in 2017 to 42 percent this year. VP9 saw a slight 1
percentage point uptick in the 2018 total to 11 percent, and AV1 remained flat
at 6 percent.
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Future plans for codec use paint a different picture. In 2017, 40
percent of developers said they planned to use H.265/HEVC in the 12 months,
while 36 percent said the same this year; 18 percent said their plans called
for using VP9 last year, while 15 percent said they did this year.
AV1 recorded the biggest increase with 14 percent in 2017 saying the
codec would be used in 12 months, while 29 percent said so in 2018.
AV1 has gained significant momentum, with nearly a third of respondents
planning on using the codec in the next year, up from 14 percent in 2017.
Other highlights of the report include: 82 percent saying they are using
the HLS streaming format, while 61 percent use MPEG-DASH; 43 percent saying
they use hardware encoders, while 54 percent use on-prem software encoders, and
38 percent use a software encoder in the cloud; and 52 percent saying they use
client-side ad insertion, 44 percent saying they use server-side ad insertion
and 25 percent saying they use dynamic ad replacement.
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Source: tvtechnology
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